Grow a tree with us


If you have been following us on our social medias, you probably noticed that we have been encouraging our followers to reduce the usage of single-use plastic products. All orders we send out to our customers are being packed with plastic wrapping that we up-cycled from our own online purchases. But, that is not enough, we want to do more to help save our mother nature.

We are proudly introducing our Grow a Tree with Us cause, an initiative in collaboration with Animal Projects & Environmental Education Sdn. Bhd. (‘APE Malaysia’), to aid support and contribute towards conservation projects to restore our country’s amazing rainforest and the wildlife. APE Malaysia is a social enterprise that focuses on improving wildlife welfare in captivity and in the wild through the development of volunteering projects and educational programme. This project called R.O.A.R (Restore Our Amazing Rainforest) initiative, with involvement of Sabah Wildlife Department, is focusing on reforestation and habitat regeneration within the Lower Kinabatangan Wildlife Sanctuary. They have been involved in replanting activities for several years now with support from local people, who are the guardian of the forest, keeping it safe for our future generations.

How is it looking so far

  • Between 2007 – 2021: First sighting of mother and baby orangutan nesting in trees planted by volunteers in July 2016
  • Sightings and indirect evidence of wildlife within various planting sites such as orangutans, pygmy elephants, deer, civets, macaques, hornbills, elephant, reptiles and various birds
  • Junior canopy generated within 3 years of care and maintenance with trees at least 3.5metres (12 feet) tall on each reforested plot
  • 3.5 hectares of reforested floodplain rainforest
  • More than 42,000 trees planted
  • 75-85% survival rate – one of the highest in the region to see the formation of healthy junior canopies within 3 years.

How can you support this cause?

For every soap purchase, we will be channelling a portion of it towards this cause. We will be donating the fund to APE Malaysia every quarter of the year (starting from July to September 2021 as the 1st quarter), until we decide to stop contributing (–but we cannot see why we should stop contributing?). *If you spend more than RM 200 in a single purchase from us through our website or Shopee, you would be able to have a tree with your own name, or you can dedicate a tree for someone special. How cool is that?
*does not applicable to special bulk order/custom made order
Join us support APE Malaysia’s effort in restoring our amazing forest. If you wish to know more, you may check our APE Malaysia’s page , or you can contact us at

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